It’s the process of making your site more search engine friendly by optimizing the entire website design and content, when you reach this goal then your site appears in the first page of Google.
Search Engine Optimization is also known as Natural Traffic or Organic Traffic.
Why is SEO important?
It is important because in these modern times when people have a question or need a services they inmediatly go to a search engine, the question here is When they search for an answer do they find you, or they find your competition?, Search Engine Optimization helps you to positionate your business ahead of the “others”, It is
Important to remember that 70% of all search traffic comes from organized listings, and 90% of organic search traffic is driven from the TOP FIVE LISTINGS, in other words, if your business does not appear in the first page you are LOST.
Most people fail making money over the internet not because they don have good ideas or good products, but because:
THEY HAVE NO TRAFFIC!!!
Traffic is the real name of this game.
There are two ways of getting traffic over the internet:
a) Paid Traffic, called Pay Per Click (PPC) or.
b) Natural Traffic, that you basically get with a SEO Strategy.
How does natural search differ from paid search?
The primary differences are:
• Paid search can be launched quickly. Natural search generally takes more time, usually 3 months to show a return.
• Paid search focuses on a large number of keywords. Natural search needs to be focused on a few high-return keywords.
• Paid search is highly measurable. Tracking results on natural search is more difficult.
How much time will it take to see SEO result?
Time is the most important factor in a SEO project because once your website is caught by search engines, it will take at least 2 weeks to update the results.
Can any one guarantee a #1 ranking in Search Engine?
No. No one can guarantee a #1 placement in the Search Engine Result Pages, as there are simply too many factors outside of our control and the algorithms are changing very often.
Will my website stay at the #1 position once my website is placed there?
Search Engine ranking fluctuate frequently, and is an ongoing process. However if your website is maintained by a specialist on a monthly basis it can stay in the top positions.
How long will it take to see results?
This largely depends upon several factors like:
a) If the site is new.
b) Quality of your links.
Nevertheless you can start seeing results in 3 months.
What is SEO Copywriting?
Once we define what SEO is, then we will define what Copywriting is:
“The art and science of copywriting involves strategically writing words that promote a person, product, business, opinion, or idea, with the ultimate intention of having the reader take some form of action “.
I personally find the combination of these two factors THE MOST POWERFULL WEAPON ON THE WEB, because it helps you not just positionate yourself on the Search Engines, but you invite your reader to take action and then increase the conversion of your visitors.
Does this mean copywriting is more important than SEO?
Both are really important, The copy of a website should always be written to maximize the return on marketing dollars. If the visitors to a website do not convert to leads or sales, then the efforts on SEO are wasted.
The copy of a page should focus primarily on effectiveness and conversion rates, I offer a full range of copywriting services which can be used in conjunction with either our paid or natural search services.
How do you select keywords?
I make a detailed analysis of a group of potential keywords to measure their relative search volume and competitiveness, but this data is greatly strengthened with the addition of conversion data from a paid search campaign.
Will you make the changes on my website?
No, I will create an entire new page for you with the right content and I will teach you how to customize the page if that is what you would like to do? otherwise I can link this page to your current site.
How do we track the results?
Many SEO firms create their own fuzzy metrics, generally around the idea of “visibility”. If a particular key phrase improves from a ranking of 100 to a ranking of 20, they call that a 500% visibility. Rarely do you see such firms concerned about the traffic the rankings bring to your site.
I am only concerned about results, if you don’t get new leads from your website. I will give you your money back, plain and simple.
