Who is a website copywriter?

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A website copywriter is the same person who sells products to you on the street, in your house, in his office, or during a lunch meeting.  A website copywriter is the person who is able to translate a sales pitch into words.

Sales 101

FAB (Feature. Advantage. Benefit):

• Feature. The different features of your marketing campaign, the characteristics, the methodology and logistics.
• Advantage. Your product will be seen by a global online audience.
• Benefit. How is the service going to generate revenue, or cut back costs?

Focus on the Benefit- What is in it for the consumer?

Copywriting 101

• Headline. %70 of overall importance. Because people skim.
• Benefit. How is the service going to generate revenue, or cut back costs?
• Proof/Results. A quantitative presentation, or a case study.
• Guarantee. If you don’t increase clientele by x percent in the next 2 months, you don’t pay for, WHATEVER.

Call to action

• Scarcity (only first 10 people will get this.) Right now!
• Bonus (Get this extra) Right now!
• Offer (something for free) Right now!

Don’t forget – the more you tell, the more to sell!
Psychological triggers
Greed. Fear.
This 30 second run-through of sales and website copywriting brought to you by Anna @ Toronto